New Announcements
International Sommelier LLC Announces Collaboration with Celosa Tequila
International Sommelier LLC is proud to announce an exciting new collaboration with Celosa Tequila, bringing together world-class beverage education and premium tequila craftsmanship.
This collaboration reflects a shared commitment to excellence, authenticity, and the elevation of the global spirits experience. By aligning International Sommelier LLC’s deep expertise in tasting, training, and hospitality standards with Celosa Tequila’s dedication to quality, heritage, and innovation, the partnership aims to create meaningful experiences for industry professionals and discerning consumers alike.
Founded in 2020, Celosa Tequila was conceptualized by Jose Alonso Beckmann—stemming from a 12-generation tequila family that founded Jose Cuervo in 1795—along with his cousin Javier Alonso and friend Paul Pietrini. Together, they set out with a mission to bring a new chapter to the tequila industry while retaining authenticity, craftsmanship, and uncompromising quality.
Together, International Sommelier LLC and Celosa Tequila will explore opportunities that celebrate tequila culture, highlight artisanal production, and foster a deeper appreciation for agave spirits through education, curated experiences, and collaborative initiatives.
More details on upcoming activations and programs will be shared in the months ahead.
Allied Beverage Group and International Sommelier LLC Announce New Jersey Distribution Agreement for Moutai
Elizabeth, NJ — Allied Beverage Group, New Jersey’s leading wine and spirits distributor, in partnership with International Sommelier LLC, is proud to announce a new distribution agreement bringing Moutai, the iconic Chinese luxury baijiu brand, to the state of New Jersey.
Under this agreement, Allied Beverage Group will distribute Moutai throughout New Jersey, leveraging its extensive statewide sales network, logistics capabilities, and deep relationships within the on- and off-premise trade. International Sommelier LLC, the U.S. brand steward for Moutai, will continue to lead strategic brand development, education, and market positioning initiatives.
This collaboration represents a significant milestone in the continued expansion of Moutai in the United States and reflects a shared commitment to elevating global spirits culture within the New Jersey marketplace. Revered for its heritage, craftsmanship, and prestige, Moutai holds a unique position as China’s most celebrated spirit and a symbol of excellence in the global luxury beverage category.
“Partnering with Allied Beverage Group allows us to introduce Moutai to New Jersey with the level of care, expertise, and scale the brand deserves,” said a representative of International Sommelier LLC. “Allied’s market leadership and executional strength make them an ideal partner to support long-term growth and education for this extraordinary spirit.”
Allied Beverage Group echoed the enthusiasm, noting the growing consumer interest in premium and culturally significant spirits. “Moutai is one of the most important luxury spirits in the world,” said a spokesperson for Allied Beverage Group. “We are honored to work alongside International Sommelier LLC to bring this iconic brand to New Jersey and to support our customers with a truly distinctive offering.”
The rollout will include a curated portfolio of Moutai expressions, supported by trade education, targeted activations, and experiential programming designed to introduce consumers and the trade to the history, ritual, and versatility of baijiu.
This partnership underscores Allied Beverage Group’s ongoing commitment to expanding its world-class spirits portfolio and International Sommelier LLC’s mission to build enduring, premium brands through education, authenticity, and strategic distribution.
Tatra Digital.